Social Media and Electoral politics in India: The Changing Dynamics
Keywords:
Election, Social Media, Facebook, YouTube, Twitter, Internet, Artificial IntelligenceAbstract
In recent years, social media has significantly altered the landscape of electoral politics in India. Social media has emerged as a transformative force in electoral politics, reshaping the dynamics of political campaigns, voter engagement, and public discourse. In the context of India, with its vast and diverse electorate, social media platforms like Facebook, Twitter, WhatsApp, and Instagram have significantly influenced electoral processes over the past decade. This abstract explores the multifaceted role of social media in India's electoral politics, highlighting both its benefits and challenges. Social Media offers unparalleled reach and accessibility, enabling political parties to communicate with million of voters. Through the social networking sites, voters are also provided opportunities to share their opinions and be heard. Social Media provides platforms for communication, campaign updates and feedback. However the rise of social media also brings forth several challenges. The regulatory environment around social median election remains a critical area of focus.
