Problems and Prospects of Retail Sectors in Patna Municipal Corporation Area

Abstract

The retail sector includes any business or individual involved with selling products directly to consumers. (Oxford Dictionary).The census (2011) pointed out that there are more than 6.5 lakh establishments in the retail sector, which amounts to 55 per cent of the total number of establishments in Bihar. Patna is the hub of organised retail shops in Bihar, as Pantaloons, Reliance Smart, Kalyan Jewellers, V-Mart Retails opened at Patna in Bihar, which is the powerhouse of employment generation. Retail sector in Patna Municipal Corporation has many scope for growth as it is a densely populated city. But pandemic and online shopping has enhanced the problems of retail shopkeepers. The current study emphasised upon performance and challenges faced by retail sectors with the influence of COVID-19 along with prospects of retail sectors in Patna Municipal Corporation area. The study monitors the social status of retail shopkeepers and assessed the impact of E-Commerce on retail shops. The methodology of the study involved conceptual as well as the applied techniques of research, which consist, study of relevant literature, preparation of map using Arc-GIS software, schedule survey of 120 retail shopkeepers, compilation, tabulation, cartographic and statistical treatment of primary data. The database of the current study consists of 120 retail shopkeepers at Patna M.C. between the age group 20 to 50 years of age residing in Patna Municipal Corporation who are facing the problem and related benefits regarding retail sector. The retailers of Patna M.C. are at good status but most of the retailers do not want to involve their future generation in their existing field. Despite various problems, approximately 55 percent of retail shopkeepers are planning to start new unit of their current business.   

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